"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently." - Warren Buffett

In a world of increasing complexity – increased speed of communications, the rise of social media and of the importance of stakeholder relationships, decision makers are faced with a growing number of challenges in building and maintaining their reputation. A good reputation-management approach requires both long and short-term strategies in order to prepare companies for sustainability as well as for everyday developments which mark the path to sustainability.

Scope: The following are some of the typical services offered under a Reputation Management umbrella. We can work on either integrated strategies or on a project basis.

Activity

• Developing Reputation Management blueprints

• Strategy Development


• Developing and Communicating reputation programs

• Implementing reputation programs

• Stakeholder Communication


• Drafting and Rehearsing Q&A

Description

We help design policies and procedures, as well write reports.

We work closely with clients to develop CSR/CM strategies based on situation and need assessment

We develop programs in line with strategies and communicate them through company-issued releases, events and other activities

We help implement programs either directly or with client staff

We help draft communication pertaining to internal or external communication, including press releases, newsletters, hand-outs and announcements

We design possible questions and answers for management and select staff responsible for communication with stakeholders – and train clients on improving delivery.