SMA – Integrated Corporate Communication Solutions

Our Clients

Who we are

Read all about our beginnings and get to know our company values.
What we do

See what made us who we are now and how that can help you.
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If you have further questions, don't hesitate to visit our F.A.Q. section.

Public Affairs

SMA has been at the forefront of promoting a transparent system of representation for legitimate business interests in Romania. SMA Public Affairs is built on the idea that we are an “information bridge” between the business community and the government. Organizations understandably want to have a voice in decisions that may affect them, those around them, and their environment. Government in turn needs access to the knowledge and views that the business community can bring. We help make the dialogue happen.
Public Relations

Key to PR success is having a strong understanding of the client’s marketing message and thinking creatively in terms of PR campaigns. Each client requires unique solutions and a creative communication solution. We use a process-driven approach designed to assure that our efforts are always in line with clients’ needs. The process begins with a clear definition of our objectives and the certainty that they correspond with our client’s marketing objectives. Only afterwards, we focus on the actual planning of the communication strategy, as well as campaign budgets.
Reputation Management

In a world of increasing complexity – increased speed of communications, the rise of social media and of the importance of stakeholder relationships, decision makers are faced with a growing number of challenges in building and maintaining their reputation. A good reputation-management approach requires both long and short-term strategies in order to prepare companies for sustainability as well as for everyday developments which mark the path to sustainability.
Business Information

In a constantly changing environment, companies must place knowledge at the core of the decision-making process. SMA Business Information is a knowledge generator – knowledge based not only on information gathering, but also on analysis and interpretation; knowledge capable of extracting the relevant information drawn from the past, understanding the context of the present and issuing an accurate prediction of future dynamics.
Online Communication

As the internet changes the way we communicate, the classic "offline" approach is no longer sufficient unless adapted to the new technologies. The rules of communication haven't changed; we already know how to create and broadcast a message, how to develop and maintain close relationships with media and stakeholders and how to create communication strategies to serve your business objectives. We decided to use our mix of communication and technical skills to help brands take advantage of the opportunities which the online environment provides

Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. | Archimedes

Welcome to Serban & Musneci Associates

Here, on our website, you may find out more about us, about our visions and principles, about our team and about our products and services. Equally important, you will be able to find out how we define success in this line of business and get an introductory look at SMA’s unique and proven recipe for success. For any additional information please do not hesitate to contact us.

Welcome!

Alex Serban

Roberto Musneci

Who we are

What we do

Want to know more?

Public Affairs

Public Relations

Reputation Management

Business Information

Online Communication

Welcome to Serban & Musneci Associates

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